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How we choose
We want you to be able to see exactly how a list was made. This is the whole process.
1. Shortlist
For each category we choose products that are sold on Amazon UK. For every product we record why it is on the list, who it suits and what to watch for. We do not copy manufacturer marketing claims as facts.
2. Score
Where we have the information, a scoring formula suggests an order. It is published here in full:
| Factor | Weight | What it means |
|---|---|---|
| Rating quality | 35% | The Amazon UK rating, adjusted for how many ratings there are. Few ratings pull the result towards neutral. |
| Demand trend | 20% | A 0 to 100 input recorded by our editors from public trend sources. |
| Low competition | 15% | A 0 to 100 input recorded by our editors; lower competition scores higher. |
| Commission potential | 20% | The commission rate and the price band. This is the factor that benefits us financially. |
| Low return risk | 10% | Our editors' judgement of how likely the product is to be returned. |
Numbers entered into the formula are typed in by a person from the live listing, with the date checked. If an input is missing we do not guess it: the score is marked as lower confidence. Because commission potential is part of the score, a product that pays us more can rank slightly higher. The score only suggests an order. Our editors set the final order.
3. Check
- A claims checker blocks wording we cannot support: unproven rankings, best-seller and award claims, medical claims, guarantees, false urgency and prices.
- Each Amazon link is opened and verified by a person before a guide can be approved.
4. Approve
A person at Mark Advance AI Ltd approves every guide before it is published. The approval covers the exact wording on the page. If any of that wording changes later, the guide is withdrawn until it is approved again. Approvals and changes are recorded in a tamper-evident log.
What we do not claim
- We do not say a product is the best, the cheapest or number one.
- We do not say we have tested a product unless a guide states that it was tested by us.
- We do not show prices. Use the button on each product to see the current price on Amazon UK.
- Guide text is drafted with AI assistance and then reviewed and approved by a person.
Corrections
If something is wrong or out of date, email enquiries@markadvanceai.co.uk and we will review it.